Here at Blogger WP Hacks, I will always try new optimization techniques to increase my Google rankings. Some of them may fail but some of them might work. I have already written about getting on the first page of Google for free and it got good response from my readers.
But this article is different when compared to getting in first page of Google. Because, Even though you reach 1st page, You might rank on position 7, so you lose some traffic. To capture full traffic, you need to optimize more. But optimization doesn’t mean stuffing keywords or building links. There are so many factors to look out and in this article, We will give you a step by step tutorial on ” How to improve your website rankings on Google “.
How to Improve your website rankings on Google
Note: I have actually used these techniques and made one of my blog posts rank higher. It was jumped from 11 to 9. I know that it isn’t a huge rise, But I always believe that something is better than nothing.
1. Note down your current rankings
It is better to note down our current positions before conducting any experiment. Then we can know whether our experiment worked or not.
Before, conducting any experiments on your website rankings, I suggest you to take a note of your current rankings.
To Note down your current rankings:
1. Go to keyword rank check tool provided by SeoCentro. I recommend it as I regularly use it to track my blog rankings.
2. Type your keyword and input your domain
3. Complete the verification by typing captcha
4. Click on submit
5. If your blog was found within the first 50 positions, it will give you the position of your blog.
6. Check out all of your keywords position and make a .txt file containing all of your keyword rankings.
But, I haven’t took a screenshot of my old rankings, as I have never thought that I would write this article. But don’t worry, I monitor my rankings each and every day. That’s why you can trust me and this article.
2. Know what to optimize
There are many ranking factors which you need to take care of, to improve your website rankings on Google.
To know which factors we need to start working on, we need to analyze our blog.
Analyzing your blog :
Content: To improve your website rankings on Google, content is the main factor. According to me, Content is the king forever. If your blog have low quality content, you should remove or update all the low quality articles. If your blog contains articles less than 300 words, they are considered poor or low quality articles.
Content can be considered poor by:
Checking the word length ( below 300 words considered poor )
Checking whether You have written copied content ( You should remove Copied content )
Checking Keyword density of articles ( Keyword density over 1.5% considered keyword stuffing )
Checking H1- H6 Tags ( If you place H1 tag in the content, you should remove it, Use H2-H5 tags )
Checking Internal and OutBound Links ( Linking to spammy blog’s can result in Outbound link penalty )
It is better to check content manually other than using a heartless online tool.
Speed: Try using tools like Google pagespeed insights or GtMetrix which gives us accurate results regarding your blog load time. Your content must be shown within 3 seconds and your blog must fully load within 6 seconds to achieve good rankings in Google.
Backlinks: If your blog has low quality backlinks, we should remove them or do something to optimize our backlinks.
We can judge the quality of a link by:
Checking whether it is related to your blog
Checking whether it is placed on footer or some location too far from body to content
Checking How many external links are there in the webpage including your link
Checking whether the link giving webpage is not penalized or sandboxed by Google
Checking the metrics of blog like DA, PA and some other metrics.
After finding low quality links, we should optimize them. The solution is given below ( Read the article fully ).
You can analyze your backlinks using a accurate tool like Semrush, Majestic, Ahrefs, Rank Signals etc.
Ahrefs works better when it comes to analyzing bad and low quality links.
Broken Links: Broken links are really annoying for visitors and may they will never visit your website. We must take care of Broken links
Broken links are generated when:
You remove an article from your blog
You changed the permalink
One of your reference article or media is removed or changed.
You can analyze broken links using some online tools like Broken Link Check, Dead Link checker or any other tool you like
Now, mobile users are increasing day by day.
That’s why, Google rolled out an algorithm regarding responsiveness of a website.
If your website is unresponsive and mobile users are watching desktop version of your blog, you should change your theme or make it responsive.
Optimize categories and labels:
After Google rolled out Panda algorithm, All website owners were shocked and lost their organic traffic. Google panda is all about quality.
All your webpages indexed in Google must be properly optimized and must not be copied or duplicate content.
When it comes to categories and labels, they contain your blog post excerpts which results in duplicate content.
So we should take care of labels and categories to improve your website rankings on Google. You can solve them easily, We have given a solution below ( Read the article fully )
Not only these factors, there are many things to analyze and solve. But, the most important factors which affect search rankings are listed above.
3. Solve the Issues
After analyzing your blog’s issues, It is the time to resolve them and then you can improve your website rankings on Google instantly.
Fixing Content :
Try updating the article, give out some more information to your readers. If your blog post is only a small 300 word article, try updating it with some more information, This will help your blog readers.
If your blog has copied content, I recommend you to delete them right away and be sure to redirect the post link to make sure that you haven’t generated a new Broken link. If your blog has copied content and you haven’t removed it, it is almost impossible to improve your website rankings on Google.
If your blog has keyword stuffed content, You should reduce the number of keywords in your article and improve the size of the article.
Fixing blog load time:
After analyzing our blog load time with a webpage speed checker tool, it is the time to solve issues with your big load time. To optimize your blog:
1. Start using caching plugin. A caching plugin generates a cache file which tells the browser not to load from the network connection. Instead, it would load our blog using the cache file. So your blog would load faster. But keep in mind not to set long expiration time for caching files, If you set long expiration times, it would take so much time to load when your blog is updated.
2. Start using a good CDN ( content delivery network ) service like Maxcdn or Cloudflare to improve your blog load time.
Use better themes, If you are using WordPress. Thrive themes are really good based on my experience. Here is a post on Thrive Themes Discount Code, if you need a good and optimized theme.
As speed is also a ranking factor, it is better to decrease blog load time to improve your website rankings on Google
We have already seen about judging the quality of backlinks. When you find some low quality links, There are two ways to get it removed.
Contact the webmaster: You can ask the administrator of the website to manually remove your backlink. If they watch your Email, They will remove our link.
But sometimes, webmasters wing respond quickly. They can take up to 1 month to respond. In the case, the second one would be helpful.
1. Use a good and accurate backlink checker tool and make a list of bad backlink source URL’S.
2. Go to this Disavow file generator an input all the URL of bad backlinks and it will generate a txt file. Download it.
3. Go to the disavow tool of Webmaster tools
4. Select your domain and click on submit.
5. Again click on Disavow, A pop-up appears asking you to upload a txt file containing your bad links.
6. Upload the downloaded file in step-2 and click on Disavow.
Give Google sometime to block passing of link juice from the bad. This process may takes up to 2 weeks depending upon the indexing of the backlink giving URL
Fixing Broken links
Actually fixing broken links is easier than analyzing them. Finding Broken links takes so much time, as all the hyperlinks in your webpage should be checked. To fix Broken links, you can use redirection plugin for WordPress.
If you are using Blogger, you can easily redirect broken links using Custom redirects tab of Search preference menu.
Fixing Responsiveness issues :
We can do nothing about this. We should change our template or hire a web designer to make changes in your blog theme to make it optimized for mobile users. Fixing Labels and categories:
Fixing labels is easy. Actually it isn’t mandatory for optimizing labels to improve your website rankings on Google. But, It can help you in avoiding Google penalities like Panda. To optimize labels:
You can use a Noindex tag for Labels and categories
You can add disallow crashing of Labels using robots.txt file.
We have already removed all low quality backlinks to improve our search rankings, But that doesn’t mean building links is not good for Seo.
We need to concentrate on quality, not quantity. Here are some techniques to grab some high quality links:
1. Make use of expert round ups :
An expert round up is nothing other than the answers of expert’s for a question in a specific niche.
For example, Zac Johnson and Brain Dean are two best bloggers in link building. So we will invite them to answer a question related to Link building. They will answer the question and also share your post in their social networks.
All the fans and followers of Neil and Zac would start promoting your post in their social media profiles too. They will also link back to your blog post when they need an external resource related to Back links.
So you can get high quality links to your blog easily.
2. Broken link building
The concept of broken link building is very simple.
You will analyze one of the popular and higher authority blogs fit broken links, You will find a broken link ( External ), You contact the administrator to replace the broken link with your blog post link ( You will have to create one already ).
It will take do much time to find broken links of a blog as no webmaster wants broken links ( We have already discussed about it ). Even though we find broken links, some webmasters won’t respond to your E-mail.
Sometimes a webmaster might reject your proposal of replacing the broken link with your link ( Because of some Seo, User issues ).
That’s why, Broken link building won’t work most of the times. But it can bring good number of links in less time.
High quality articles can get huge number of social shares, Back links, comments in no time.
For example, the content written by Neil Patel attracts many backlinks as he never writes articles or tutorials with less than 2000 words. He also adds info graphics, Quality images, Graphs to attract visitors more and to provide more information to the readers.
So, when anyone needs a quality resource about link building or seo, they will link back to Neil Patel’s blog.
So these are some of the best ways to grab high quality links. High quality links will surely helps you to improve your website rankings on Google.
It is a proof that Long tail keywords can improve your website rankings on Google really quickly.
2. Think like a human
It is better to use our mid sometimes than believing a heart-less keyword tool.
Keyword tools might not contain your focused keyword. So what you will do.
Then we will need to think like a human. Think wether ” Do I search for the keyword ? “.
If your mind says yes, start using that keyword. If not, try using simpler words or synonyms to make your keyword stylish and attractive.
But we cannot know wether the keyword has high competition, volume etc. If we use our mind.
This is our long and simple guide to improve your website rankings on Google for free. With this guide, you will never need an Seo expert. But these are not only the ones to optimize your blog. There are many other aspects, you should check out. We will also include them in the next update. J was already tired writing this article for 2 and half hours ( including research ) and 1/2 hour for collecting images, making graphs etc.
If you wanna link to this article, you can use the below code.